Brand advertised as "the forbidden fragrance" (4 letters)

{ Answer }

TABU

{ Related Clues }

Ban
Banned
Disapproved
Forbidden
Interdiction
Prohibited
Prohibition
Verboten
Banned: Var.
Classic perfume
"The forbidden fragrance"
Forbidden, in Frankfurt
Forbidden: Var.
No-no
Off limits
Off-limits
Out of bounds
Perfume brand
Popular cologne
Prohibition: Var.
Verboten: Var.
End of a Freud title
"Forbidden" perfume brand
Forbidden-sounding perfume
Freud's "Totem und ___"
No-no: Var.
Off-limits: Var.
Classic Dana fragrance for women
More than frowned upon: Var.

{ Tags }

advertised, ban, banned, brand, classic, forbidden, fragrance, freuds, limits, no, off, perfume, popular, prohibited, prohibition, proscribed, tabu, totem, und, var, verboten

{ Notes }

The answer TABU is seen frequently, appearing about once every 150 puzzles.

{ Definition }

TABU as a noun:

1. (taboo, tabu) = a prejudice (especially in Polynesia and other South Pacific islands) that prohibits the use or mention of something because of its sacred nature

2. (taboo, tabu) = an inhibition or ban resulting from social custom or emotional aversion

TABU as an adjective:

1. (taboo, tabu) = forbidden to profane use especially in South Pacific islands

2. (forbidden, out, prohibited, proscribed, taboo, tabu, verboten) = excluded from use or mention; "forbidden fruit"; "in our house dancing and playing cards were out"; "a taboo subject"